Route Study 2019

Route Study – MATS Service Alternatives

MATS is considering options to improve service for current and future riders. The maps below show potential service scenarios for both fixed-route and GoBus service. Two scenarios are presented for each service.

To compare the scenarios, simply click the left or right arrows to move between maps. The individual maps can also be downloaded and printed from these links:

Link to Fixed Route .pdf

Link to GoBus .pdf

Detailed descriptions of the scenarios are provided below the maps.

Please review the maps and descriptions, and share your thoughts on the proposed service scenarios in the survey link here and also available at the bottom of the page.

Fixed-Route Service

Current
Scenario 1 / Scenario 2
MATS Fixed-Route Service – About the Scenarios

The two scenarios for MATS fixed-route service are similar in their over-all service coverage, but different in the specific alignments of each route. All routes in both scenarios are intended to be bi-directional, meaning that routes will follow the same alignment in both directions of travel. All routes in both scenarios are also intended to operate hourly over the course of the entire service day. Higher frequency may result where there is overlap between routes.

MATS Fixed-Route Service – Scenario 1 Summary

Route 10 – Simplified to operate along a consistent alignment in both directions and focused on areas with strongest ridership potential. Key destinations served include: downtown Muskegon, Muskegon Catholic Central High School, several apartment complexes near Hackley Avenue and Barclay Street, Bio-Blood Components, Save-A-Lot, Aldi, Walmart (Henry Street), and Meijer (Henry Street). Coverage in Roosevelt Park and Norton Shores picked up by proposed GoBus redesign.

Route 15 – Continues to connect downtown Muskegon to Meijer on Henry Street, but alignment is shifted from 6th Street corridor to higher ridership segments of Apple Avenue and Getty Street. Key destinations served include: downtown Muskegon, HealthWest, Muskegon Family Care, East Park Manor, Day Spring Independent Living, and Meijer (Henry Street). Coverage along 6th Street corridor partially picked-up by proposed Routes 50 and 55.

Route 20 – Simplified to provide bi-directional service between downtown and MCC via Apple Avenue. Key destinations served include: downtown Muskegon, HealthWest, Walgreens, Cherry Health, Mercy Health (Oak Avenue), several apartment complexes near Harvey Street and Marquette Avenue, MCC, Baker College, and several apartment complexes near Carriage Road. Coverage along Sheridan Drive picked up by proposed Route 25. Coverage south of Apple Avenue partially picked up by proposed Routes 15 and 30.

Route 25 – Simplified to provide bi-directional service along Apple Avenue, Getty Street, Marquette Avenue, and Sheridan Street. Key destinations served include: downtown Muskegon, HealthWest, Walgreens, several apartment complexes near Getty Street and Marquette Avenue, Baker College, MCC, several apartment complexes along Sheridan Drive, Save-A-Lot, and Orchard View Adult Education. Coverage along Carriage Road picked up by proposed Route 20. Coverage south of Apple Avenue partially picked up by proposed Routes 15, 30, and 55.

Route 30 – Restructured as a bi-directional route connecting downtown Muskegon with Mercy Health (Sherman Boulevard) via Wood Street and Hackley Avenue. Route 30 would be “interlined” with Route 55, meaning the same bus would continue on from Mercy Health to Walmart, after changing its headsign to Route 55, in order to provide a one-seat ride for Route 30 riders traveling to Walmart (Sherman Boulevard). Key destinations served include: downtown Muskegon, Hartford Terrace Apartments, Muskegon Family Care, East Park Manor, Mercy Health (Sherman Boulevard), and Walmart (Sherman Boulevard). Coverage to MCC picked up by proposed Routes 20. Coverage along Getty Street picked up by proposed Route 15.

Route 50 – Restructured route would begin at Herman Ivory Terminal, operate along Sanford Street to downtown Muskegon Heights and then continue south to serve retail and medical destinations along the Harvey Street corridor and employment and residential destinations along the Grand Haven Road corridor. Key destinations served include: downtown Muskegon, Muskegon High School, Mercy Health (Hackley Campus), downtown Muskegon Heights, Target, Meijer (Harvey Street), Lakes Mall, Mercy Health (Lakes Village), and several apartment complexes along Grand Haven Road. Coverage to Muskegon County Airport and VA Clinic picked up by proposed GoBus redesign.

Route 55 – Simplified to provide bi-directional service between downtown Muskegon and Walmart (Sherman Boulevard) via Laketon Avenue. Route 55 would be “interlined” with Route 30, meaning the same bus would continue on from Walmart to Mercy Health (Sherman Boulevard), after changing its headsign to Route 55, in order to provide a one-seat ride for Route 55 riders traveling to Mercy Health. Key destinations served include: downtown Muskegon, former Craig School, Muskegon Rescue Mission, industrial parks near Laketon Avenue and Port City Boulevard, Walmart (Sherman Boulevard), and Mercy Health (Sherman Boulevard). Coverage along Wood Street picked up by proposed Routes 30. Coverage to downtown Muskegon Heights picked up by proposed Route 15.

Current MATS route numbers not used in Scenario 1

  • Route 35 – coverage picked up by proposed Routes 10 and 55, and proposed GoBus redesign.
  • Route 40/45 – coverage picked up by proposed Routes 15 and 50.
  • Route 60 – coverage picked up by proposed Route 10 and proposed GoBus redesign.
  • Route 115 – coverage picked up by proposed GoBus redesign.

 

MATS Fixed-Route Service – Scenario 2 Summary

Route 10 – Simplified to operate along a consistent alignment in both directions and focused on areas with strongest ridership potential. Key destinations served include: downtown Muskegon, Muskegon Catholic Central High School, several apartment complexes near Hackley Avenue and Barclay Street, Bio-Blood Components, Save-A-Lot, Aldi, Walmart (Henry Street), and Meijer (Henry Street). Coverage in Roosevelt Park and Norton Shores picked up by proposed Route 60.

Route 20 – Restructured as a mostly bi-directional route between downtown and Sheridan Drive via Wood Street and Marquette Avenue. Key destinations served include: downtown Muskegon, HealthWest, several apartment complexes along Marquette Avenue, Harvey Street, Carriage Road, and Sheridan Drive, Save-A-Lot, MCC, and Baker College. Coverage to Orchard View Adult Education picked up by proposed Route 25. Coverage south of Apple Avenue partially picked up by proposed Routes 30 and 50.

Route 25 – Simplified to provide bi-directional service along Apple Avenue, Getty Street, Marquette Avenue, and Sheridan Street. Key destinations served include: downtown Muskegon, HealthWest, Walgreens, several apartment complexes near Getty Street and Marquette Avenue, Baker College, MCC, several apartment complexes along Sheridan Drive, Save-A-Lot, and Orchard View Adult Education. Coverage along Harvey Street and Carriage Road picked up by proposed Route 20. Coverage south of Apple Avenue partially picked up by proposed Routes 30 and 55.

Route 30 – Restructured as a bi-directional route connecting downtown Muskegon with Mercy Health (Sherman Boulevard) via Wood Street, Hackley Avenue, and Barney Avenue. Route 30 would be “interlined” with Route 55, meaning the same bus would continue on from Mercy Health to Walmart, after changing its headsign to Route 55, in order to provide a one-seat ride for Route 30 riders traveling to Walmart (Sherman Boulevard). Key destinations served include: downtown Muskegon, Jefferson Towers Apartments, Hartford Terrace Apartments, Muskegon Family Care, East Park Manor, Trinity Village Apartments, Mercy Health (Sherman Boulevard), and Walmart (Sherman Boulevard). Coverage to MCC picked up by proposed Routes 25. Coverage along Getty Street picked up by proposed Route 50.

Route 40 – Continues to connect downtown Muskegon with downtown Muskegon Heights via Peck Street corridor, but also extended to Meijer on Henry Street to provide access to retail. Key destinations served include: downtown Muskegon, Muskegon High School, Mercy Health (Hackley Campus), downtown Muskegon Heights, Day Spring Independent Living, and Meijer (Henry Street). Coverage to HealthWest picked up by proposed Routes 20 and 25. Coverage to Jackson Hills picked up by proposed GoBus redesign.

Route 50 – Restructured route would begin at Herman Ivory Terminal, operate along Apple Avenue and Getty Street to Airline Highway, and then continue south to serve retail and medical destinations along the Harvey Street corridor and employment and residential destinations along the Grand Haven Road corridor. Key destinations served include: downtown Muskegon, Health West, Muskegon Family Care, East Park Manor, Target, Meijer (Harvey Street), Lakes Mall, Mercy Health (Lakes Village), and several apartment complexes along Grand Haven Road. Coverage to downtown Muskegon Heights picked up by proposed Route 40. Coverage to Muskegon County Airport and VA Clinic picked up by proposed GoBus redesign.

Route 55 – Simplified to provide bi-directional service between downtown Muskegon and Walmart (Sherman Boulevard) via Laketon Avenue. Route 55 would be “interlined” with Route 30, meaning the same bus would continue on from Walmart to Mercy Health (Sherman Boulevard), after changing its headsign to Route 55, in order to provide a one-seat ride for Route 55 riders traveling to Mercy Health. Key destinations served include: downtown Muskegon, Nelson Place Apartments, former Craig School, Muskegon Rescue Mission, industrial parks near Laketon Avenue and Port City Boulevard, Walmart (Sherman Boulevard), and Mercy Health (Sherman Boulevard). Coverage along Wood Street picked up by proposed Routes 30. Coverage to downtown Muskegon Heights picked up by proposed Route 60.

Route 60 – Restructured route would operate as a cross-town service between Walmart on Sherman Boulevard and the Lakeside neighborhood of Muskegon. The proposed route would also link Lakeside with retail destinations at Henry Street and Norton Avenue. Service would operate all day, rather than in the evenings only as the current Route 60 does. Key destinations served include: Walmart (Sherman Boulevard), Mercy Health (Sherman Boulevard), downtown Muskegon Heights, Aldi, Save-A-Lot, Bio-Blood Components, Tiffany Woods Apartments, Walmart (Henry Street), and Meijer (Henry Street). Coverage to downtown Muskegon Heights picked up by proposed Route 40. Coverage to downtown Muskegon and several apartment complexes near Hackley Avenue and Barclay Street picked up by proposed Route 10.

Current MATS route numbers not used in Scenario 2

  • Route 15 – coverage picked up by proposed Routes 40 and 55.
  • Route 35 – coverage picked up by proposed Routes 10, 55, and 60.
  • Route 45 – coverage picked up by proposed Routes 40 and 50, and proposed GoBus redesign.
  • Route 115 – coverage picked up by proposed GoBus redesign.

GoBus Service

MATS GoBus Service – About the Scenarios

The two scenarios for GoBus service differ primarily with respect to who would receive service, and at what cost, in three different zones of the county: in the fixed-route service area (FRSA – i.e., within ¾ of a mile of a fixed route), in participating jurisdictions, and in non-participating jurisdictions. Every jurisdiction (city or township) in Muskegon County would be given the option to participate in the service by contributing financially to its provision.

 

MATS GoBus Service – Scenario A Summary

Under Scenario A, the following groups of people would be able to use GoBus service at the listed fares:

  • In the FRSA:
    • ADA-certified riders ($2.50 per one-way trip)
    • Seniors and people with disabilities ($5 per one-way trip)
    • The general public ($10 per one-way trip)
  • In participating jurisdictions outside the FRSA:
    • Seniors and people with disabilities ($3 per one-way trip)
    • The general public ($6 per one-way trip)
  • In non-participating jurisdictions outside the FRSA:
    • Seniors and people with disabilities ($30 per one-way trip)
MATS GoBus Service – Scenario B Summary

Under Scenario B, the following groups of people would be able to use GoBus service at the listed fares:

  • In the FRSA:
    • ADA-certified riders ($2.50 per one-way trip)
  • In participating jurisdictions outside the FRSA:
    • Seniors and people with disabilities ($3 per one-way trip)
    • The general public ($6 per one-way trip)
  • In non-participating jurisdictions outside the FRSA:
    • Seniors and people with disabilities who take the Muskegon Shuttle ($10 per one-way trip)

Under Scenario B, the Muskegon Shuttle would be a new service available to seniors and residents with disabilities in non-participating jurisdictions on a designated day each week (depending on pick-up location), and would require riders to book in advance. Riders would be given a pick-up window in the morning, be taken to their choice of a handful of key locations in central Muskegon County (such as Mercy Health Campus, downtown, the mall area, etc.) and be picked up and returned to their origin (if desired) in the afternoon.

 

MATS GoBus Service – Recommendations for Both Scenarios

Some recommendations for changes to MATS GoBus are the same under both scenarios:

  • Consider new scheduling and dispatch system with the technology features to support microtransit service, including the ability for riders to book a ride on the day they want to travel via mobile application (as well as by calling MATS); track their vehicle’s location and estimated arrival time and; if they choose, pay for their ride using the app as well.
  • ADA-certified riders would be required to book no later than the previous day in order to be guaranteed a ride within one hour of their preferred time. All other riders (including ADA-certified riders who do not book on the previous day) could book on the same day on which they want to receive service and be served on a first-come, first-served basis.
  • Service hours would match those of the fixed-route system.
  • Consider introduction and enforcement of a Late Cancellation and No-Show Policy to reduce late cancellations and no-shows.
  • Consider implementing call holding to address current call system limitations.
Provide Feedback

Thank you for taking the time to review these service scenarios. Please provide your feedback in the survey located here.  survey link