Privacy Policy

Last Updated: June 17, 2026

The Muskegon Area Transit System (“MATS,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our online services, or download and use our mobile application (“App”).

By using our website or App, you agree to the practices described in this Privacy Policy.

Information We Collect

---

 

Information You Provide

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Mailing address
• Feedback, comments, or inquiries
• Transit service requests
• Job application information
• Account registration information (if applicable)

Information Collected Automatically

When you visit our website or use our App, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Date and time of access
• Pages viewed
• Referring websites
• Mobile device identifiers
• Usage and performance data

Location Information

Our App may request access to your device’s location services to provide transit-related features such as:

• Nearby bus stops
• Route planning
• Real-time vehicle tracking
• Service alerts relevant to your location

Location access is optional and can be disabled through your device settings. Certain App features may not function properly if location services are disabled.

Mobile App Data Collection

When using the MATS mobile application, we may collect additional information necessary to provide App functionality, including:

• Device model and operating system
• App usage analytics
• Crash reports and diagnostic information
• Push notification preferences
• Saved routes, favorites, and trip planning preferences

The App may use third-party services to provide analytics, mapping, notifications, and other transit-related functionality. These providers may collect information as permitted by their own privacy policies.

How We Use Information

We may use collected information to:

• Operate and maintain our website and App
• Provide transit schedules, route planning, and real-time updates
• Respond to customer inquiries
• Process requests and applications
• Improve services and user experience
• Monitor website and App performance
• Send service alerts and notifications
• Detect fraud, misuse, or security incidents
• Comply with legal obligations

Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to:

• Improve website functionality
• Remember user preferences
• Analyze website traffic
• Enhance user experience
• Support security measures

Most web browsers allow users to manage cookie settings. Disabling cookies may affect certain website features.

Use of Artificial Intelligence

Some content on this site, along with certain tracking, personalization, and site functionality, may be generated, supported, or managed using artificial intelligence (AI) technologies. This can include AI-assisted content creation, automated analytics and behavioral tracking, chatbots or virtual assistants, and systems that help personalize your experience or optimize site performance. Data collected through these AI-driven tools is handled in accordance with the practices described elsewhere in this Privacy Policy.

Information Sharing

MATS does not sell personal information.

We may share information:

• With service providers assisting in website or App operations
• With government agencies when required by law
• To protect the rights, safety, or property of MATS, its users, or others
• During audits, legal proceedings, or regulatory compliance activities

Third-Party Services and Links

Our website and App may contain links to third-party websites, mapping services, payment processors, or transit technology providers. MATS is not responsible for the privacy practices or content of third-party services.

Users should review the privacy policies of any third-party websites or applications they access.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage can be guaranteed to be 100% secure.

Children’s Privacy

Our website and App are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 without appropriate parental consent.

Public Records

As a public transportation authority, certain records maintained by MATS may be subject to applicable public records laws. Information submitted to MATS may be disclosed if required by law, court order, or public records requests.

Your Choices

You may:

• Disable location services through your device settings
• Opt out of non-essential communications
• Manage browser cookie preferences
• Uninstall the mobile application at any time

You may also contact MATS regarding access to, correction of, or questions about your personal information.

Changes to This Privacy Policy

MATS may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of the website or App after changes are posted constitutes acceptance of the revised policy.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact:

Muskegon Area Transit System (MATS)
Muskegon, Michigan
Phone: (231) 724-6420
Website: matsbus.com

By using the MATS website or mobile application, you acknowledge that you have read and understand this Privacy Policy.